Over the past 12 months, Revelum has detected thousands of deepfake scam ads impersonating football players, AI-generated videos that clone a star's face and voice to sell gambling apps and investment schemes they never endorsed. As the 2026 World Cup began, activity surged: Luis Díaz's daily ad rate jumped 413%, Neymar's 1,700%. This is what we found across six of the biggest names in the game.
We track deepfake scam campaigns continuously, including long after they're covered in the news. Two were investigated by Forbes Colombia this spring. Here is what the numbers did next.
When Forbes Colombia investigated the deepfake network impersonating entrepreneur Mario Hernández, Revelum had found 24 fraudulent ads. In the three months since, 801 more have appeared, 825 in total. Here is how the Anticrisis scam worked, the cross-border infrastructure behind it, and what the numbers have done since.
Revelum's detection data, investigated and published by Forbes Colombia, exposed an organized operation cloning Nu founder David Vélez. It ran 51 ads in 30 days, and Revelum has detected 356 more deepfakes of him since the article published, proof that media coverage alone does not stop these campaigns.
Revelum's deepfake detection systems supplied the evidence behind two Forbes Colombia investigations and a Teleamazonas national-television investigation in Ecuador, documenting five scam campaigns that cloned David Vélez, Mario Hernández, Gustavo Petro, Shakira, and Daniel Noboa.
Ecuador's Teleamazonas built its 'A la caza de Deep Fakes' television investigation on Revelum's detection data, walking viewers through live scam campaigns impersonating President Gustavo Petro, the artist Shakira, and President Daniel Noboa.
A real-world look at how scammers test and scale deepfake ad campaigns, and what the attack on Santander's Executive Chairman reveals about how fast these operations grow.
A practical playbook on how deepfake advertising scams work, why they spread on Meta platforms, and the steps brands and executives can take to detect and remove them fast.
Most deepfake tools tell you something is fake. Far fewer get it removed. Here's an honest comparison of the leading platforms, and where each one fits.
Latin America has become one of the most active regions for deepfake-enabled fraud and disinformation. Here's what's driving it, what the attacks look like, and what organizations need to do.
The tools to generate convincing deepfakes are now cheap, fast, and widely available. Here's who is being targeted, how the attacks work, and why traditional security responses fall short.
Deepfakes of founders and executives spread fastest as paid ads on Meta. Here's why social platforms are the primary battleground, and what makes a target.
A deepfake of your CEO is running as an ad right now. Here's exactly what to do: the reporting steps, the evidence platforms need, and how to stop it from coming back.
Most guides explain what deepfakes are. This one covers what you actually do to get one removed: what works, what fails, and why speed is everything.
Finding a deepfake is only step one. Here's how a confirmed impersonation gets reported, removed, and kept from coming back, and why speed matters.
Detection tools tell you a deepfake exists. They don't make it go away. Here's why detection and removal have to work together, and what a complete response actually looks like.
A plain-English look at how modern systems tell a synthetic face or voice from a real one, and why scale, not just accuracy, is what stops impersonation fraud.
Deepfakes are getting harder to catch by eye, but they still leave tells. Here are seven practical signs that a video or voice is AI-generated, and where human judgment stops being enough.
A step-by-step guide for anyone who has just found a deepfake of themselves or someone they protect: what to do, what not to do, and how to move fast.
Detect and remove deepfakes of your brand and executives
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